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​Simon Anholt evaluates the processes of building a national brand based on the presence, or absence, of three necessary factors: a well-defined strategy, the substance on which the strategy is based, and accompanying symbolic steps. Building on Anholt's work, this study explores Qatari strategy, which utilises media and sports as two public diplomacy tools to create a positive international reputation of a newly emerging country that, despite its size, has become a major global actor. The paper reviews Doha's strategy to combine organising and participating in huge sporting events, build state of the art sports facilities, and invest media presence in events. The study unpacks characteristics of this strategy in building the national brand through media and sports, while identifying the most important steps taken to achieve the goals of this strategy.

ISIL is the legitimate child of the crisis of the political regime that developed in Iraq after 2003. The eight-year rule of former Prime Minister Nouri al-Maliki instituted a monopoly

Israel is following the strategic changes in the region arising from the Arab revolutions with great anxiety. It is aware that its chances to control the process of change underway, and all the changes arising from it, are limited. Despite this, it is trying its utmost to minimize the negative effects of these changes on its standing in the region. This article deals with Israeli positions towards these geostrategic changes, foremost among them the fall of a number of dictatorial regimes, some of which Israel relied upon to guarantee its security. The establishment of democratic regimes in a number of Arab states threatens to disrupt the balance that was tipped in favor of Israel's security. Examined in this study is the decline of American influence in the Arab region, the prospect of change in Israeli-American relations, as well as the possibility of Israel losing its monopoly over non-conventional weapons because of the Arab Spring. To conclude, a review of the Israeli position on the revolution in Syria is also offered.