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​Simon Anholt evaluates the processes of building a national brand based on the presence, or absence, of three necessary factors: a well-defined strategy, the substance on which the strategy is based, and accompanying symbolic steps. Building on Anholt's work, this study explores Qatari strategy, which utilises media and sports as two public diplomacy tools to create a positive international reputation of a newly emerging country that, despite its size, has become a major global actor. The paper reviews Doha's strategy to combine organising and participating in huge sporting events, build state of the art sports facilities, and invest media presence in events. The study unpacks characteristics of this strategy in building the national brand through media and sports, while identifying the most important steps taken to achieve the goals of this strategy.

China's economic growth led to a concomitant expansion of its interests across the globe, and the Middle East and North Africa s today vital to the sustainability of that growth.

The concept of soft power continues to receive significant attention from researchers, relevant actors in the international community, and small and rising powers alike. This paper discusses the nature of soft power, how it works, how it can be employed, its effectiveness, and its limits. It critically engages with the existing literature on soft power and argues that soft power does not exist by itself, but rather is made. Accordingly, soft power is not just a strategy as is the case with smart power, nor it can be purchased in its raw form, as is the case with hard power, and it is not of unilateral negative nature, as is the case with sharp power. The paper asserts the need to distinguish between sources of soft power and its tools. It contends that soft power resources can be mobilized and directed towards the target using soft power tools. The paper aims to contribute to discussion of what soft power is and how it works; thus, it offers a theoretical framework on the working mechanism of soft power that takes into account using soft power against non-democratic systems: autocracy, totalitarian, or theocracy.

The book analyzes China's strategy toward Arab states, exploring its objectives, tools, and implications. The author examines China's strategic goals, its vision for the Arab world, and the methods used to achieve these aims.

​This study traces the evolution of the sporting boycott of Israel from its inception and its impact on the colonial system of Israeli apartheid. It contextualises the development of this boycott in major international sports tournaments over the past decade, and how the outbreak of the Arab revolutions in late 2010 gave additional impetus to Arab youth to boycott Israel and sports in particular. Their boycott went hand in hand with their demands to end tyranny and autocracy, giving Arab athletes an opportunity to transform major international sports tournaments into a space for political action. The paper argues that the sporting boycott of Israel emerged in the last decade as a political tool for athletes and assesses the impact of this campaign in international sports tournaments on Israel's international reputation, its sports brand, and its diplomatic efforts related to marketing its emerging sports entrepreneurship.

Through an examination of the legal and institutional frameworks for resolving disputes this study explores the settlement of environmental disputes in compliance with international law, and focuses on the status of the environmental dimension within that. The study explores the Helsinki and Berlin rules, the different international agreements, the extent to which their implementation is crucial and the impediments in this field. To delve further into the discussion, the study examines the obstacles that limit the peaceful settlement of environmental problems. Such problems are largely due to the global nature and complexity of environmental issues, the absence of the political will of major powers and the attempts to bypass and bury problems by adopting a scientific approach to settle environmental disputes and banning “green intervention”, in addition to encouraging balanced cosmic negotiations, relying on the balance of mutual benefits between parties and neglecting the balance of powers rule.

The post-Cold War environment has produced a world distribution structure different from that of the system prevailing in the 1945-1991 period. Geographical regions of pivotal value have emerged as important arenas of competition among the great powers, each drawing strength from the prominent features of location and resources. Referencing these same features, this study examines the geopolitical importance of Arab and Islamic countries within the international system. It posits a set of factors to inform an understanding of the international system's evolving nature: energy, the distribution of power and hegemonies in the geopolitical spaces of Europe and Asia.

The purpose of this paper is to document Qatar's recent contribution of humanitarian aid to the Palestinians. We consider Qatar as an example of a mini state that relies on its wealth and soft power to further its interests in the Middle East and support a beleaguered Arab-Muslim state. The paper carries out analysis of Arabic newspapers and other documentary evidence to contextualize and estimate Qatar's financial contribution from 2010 to 2016. Contextualizing Qatar's aid necessitates considering Israel's military control of the Palestinian Territories, and its ability through hard power to regulate the inflow of aid to Palestine. The paper concludes by calling for adopting the political economy perspective in dealing with humanitarian aid.

This study examined representations of the Israeli military establishment in the U. S. elite press, focusing on aspects of power and morality. it poses a key question: How did the Israeli military establishment appear to be represented in the American elite press after October 7 , 2023. The study employs critical discourse analysis (CDA) techniques alongside a review of relevant literature and secondary sources to uncover the characteristics of the representations constructed by media narratives. This is achieved through reflective thematic analysis of in-depth reports from a sample of American elite press outlets, represented by three major publications: The New Yorker, The Atlantic, and Foreign Policy. The findings reveal that much of the journalistic discourse has focused on the moral dilemma surrounding the Israeli military's actions. The moral reputation of the Israeli military establishments, once central to its image, has suffered significant erosion. Additionally, the analysis highlights notable shifts in the perception of power, self-defense, technological and qualitative superiority, and the image of victory.

This study examines how the 2023 Gaza War reshaped maritime security dynamics and geopolitical rivalry in the Red Sea, particularly in the Bab al-Mandab Strait, through a complex interplay between great powers and non-state actors. It demonstrates that the Houthi (Ansar Allah) attacks on commercial vessels –framed as support for Gaza – transformed the strait into a global flashpoint that exposed the vulnerability of international supply chains. The study also shows how these developments reactivated U.S.–China rivalry in the Red Sea: the United States adopted a military–security approach in support of Israel's war on Gaza and to reaffirm its role as guarantor of the maritime commons, while China favored a cautious strategy centered on economic influence, calculated non-involvement in military operations, and securing the passage of its vessels through discreet diplomatic channels. The study concludes that the Red Sea has become a space where U.S. naval dominance intersects with China's rising economic power, and where non-state actors increasingly shape regional and global security.