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This study assesses the discipline of International Relations in the Arab World, first by characterizing its current state-of-affairs and considering its challenges, then exploring its transformations. The study is based on a purposive sample of IR professors at Arab universities with faculties or departments teaching political science and IR. To survey the discipline by way of this sample, a three-part questionnaire was devised. The first section explores IR teaching at Arab universities; the second sheds light on the research interests of specialists in the field and their theoretical and practical orientations with regard to the study of international relations ir phenomena; and the third considers Arab academic institutions and knowledge production in the field.

​Simon Anholt evaluates the processes of building a national brand based on the presence, or absence, of three necessary factors: a well-defined strategy, the substance on which the strategy is based, and accompanying symbolic steps. Building on Anholt's work, this study explores Qatari strategy, which utilises media and sports as two public diplomacy tools to create a positive international reputation of a newly emerging country that, despite its size, has become a major global actor. The paper reviews Doha's strategy to combine organising and participating in huge sporting events, build state of the art sports facilities, and invest media presence in events. The study unpacks characteristics of this strategy in building the national brand through media and sports, while identifying the most important steps taken to achieve the goals of this strategy.