This research tried to explore different stages of the Zionist "penetration" of British political circles, and to identify the strategies and tactics, which were employed by the "Zionist lobby" organisations in order to win over the British public. The focus of this research was on the Zionist lobby organisations’ methods in Britain, where pro-Israel organisations run "soft" and "hard" pressure tools including publicity, propaganda, direct advertising, editorial advertising, public relations, and funding, to influence the attitude of the British public. The research found that the the pro-Israel lobby had intensified its activities in the last decade, to counter a British public opinion that appeared to have become more sympathetic and understanding of the Palestinian narrative.
