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This paper examines the rise of modern social sciences that deal with sports phenomena. It begins with the first formula that paved the way for sports science to become an independent scientific field. This is found in European intellectual discourse in the first half of the twentieth century, which linked sport to what was then known as the "crisis of European values." It then deals with the endeavours of the social sciences to make sport a research and knowledge topic, which was devoted to and institutionalised in the 1960s. It investigates the first theoretical paradigms in the field, the first designed by Norbert Elias, and deals with the position of sport in the development of modern European societies. The other, designed by Pierre Bourdieu, is based on viewing sport as an independent social field. Finally, the paper looks at the interest in cultural studies in sports in the late seventies of the twentieth century, which saw it as a field revealing the distinctions on which Western societies are built.

​Simon Anholt evaluates the processes of building a national brand based on the presence, or absence, of three necessary factors: a well-defined strategy, the substance on which the strategy is based, and accompanying symbolic steps. Building on Anholt's work, this study explores Qatari strategy, which utilises media and sports as two public diplomacy tools to create a positive international reputation of a newly emerging country that, despite its size, has become a major global actor. The paper reviews Doha's strategy to combine organising and participating in huge sporting events, build state of the art sports facilities, and invest media presence in events. The study unpacks characteristics of this strategy in building the national brand through media and sports, while identifying the most important steps taken to achieve the goals of this strategy.

اﺗﺴﻤﺖ اﻟﺪﺑﻠﻮﻣﺎﺳﻴﺔ اﻟﻘﻄﺮﻳﺔ ﻣﻨﺬ اﻧﻔﺠﺎر ازﻣﺔ ﻣﻊ اﻟﺴﻌﻮدﻳﺔ وا ﻣﺎرات واﻟﺒﺤﺮﻳﻦ وﻣﺼﺮ، ﻓﻲ 24 أﻳﺎر/ ﻣﺎﻳﻮ 2017، ﺑﺎﻟﻬﺪوء واﻟﺜﻘﺔ واﻻﺗﺰان. وﻻ ﻳﻤﻜﻦ اﻟﻤﺮاﻗﺐ أن ﻳﻔﻬﻢ اﻟﻨﻬﺞ اﻟﺪﺑﻠﻮﻣﺎﺳﻲ ﻟﻘﻄﺮ ﻓﻲ اﻟﺘﻌﺎﻣﻞ ﻣﻊ ﻛﻞ ﻣﺮاﺣﻞ ا زﻣﺔ، ﻣﻦ اﻻﻧﻔﺠﺎر إﻟﻰ اﻟﺤﺼﺎر، ﻣﺮورًا ﺑﺎﻟﺤﻤﻼت اﻋﻼﻣﻴﺔ اﻟﻤﺒﺮﻣﺠﺔ، ﻣﻦ دون اﻟﻮﻗﻮف ﻋﻠﻰ ﺣﻘﺎﺋﻖ "ﻣﺎ ﺧﻠﻒ اﻟﻤﺸﻬﺪ". وإن ﻛﺎﻧﺖ دول اﻟﺤﺼﺎر ﻗﺪ ﺧﻄﻄﺖ ﻟﺘﻔﺠﻴﺮ ا زﻣﺔ ﺗﺤﺖ ﺟﻨﺢ اﻟﻈﻼم، ﻓﺠﺮ 24 أﻳﺎر/ ﻣﺎﻳﻮ 2017، ﺑﺄﺳﻠﻮب "اﻟﺘﺮوﻳﻊ واﻟﺼﺪﻣﺔ" اﻣﻴﺮﻛﻲ، ﻓﺈن ﻗﻄﺮ ﺗﻤﻜﻨﺖ ﻣﻦ اﻣﺘﺼﺎص "اﻟﻀﺮﺑﺔ اوﻟﻰ"، ﺑﻼ ﻣﻔﺎﺟﺄة. وﺑﺎﻟﻤﺘﺎﺑﻌﺔ داء اﻟﺪﺑﻠﻮﻣﺎﺳﻴﺔ اﻟﻘﻄﺮﻳﺔ وردة ﻓﻌﻠﻬﺎ إزاء اﻟﺘﻄﻮرات واﻟﻤﻨﻌﻄﻔﺎت اﻟﺘﻲ ﻣﺮت ﺑﻬﺎ ازﻣﺔ، ﻳُﻤﻜﻦ اﻟﻮﻗﻮف ﻋﻠﻰ ﺧﻤﺴﺔ ﻋﻮاﻣﻞ ﺗ ﻔﺴﺮ اﻟﻬﺪوء، واﻟﺜﻘﺔ، واﻻﺗﺰان، اﻟﺘﻲ اﺗﺴﻢ ﺑﻬﺎ اداء اﻟﻘﻄﺮي، وﻫﺬه اﻟﻌﻮاﻣﻞ ﻫﻲ: ﺳﻘﻮط ﻋﻨﺼﺮ اﻟﻤﻔﺎﺟﺄة، وﺑﻨﺎء اﻟﺴﻤﺔ اﻟﻮﻃﻨﻴﺔ، وﺑﻨﺎء ﺗﺮﺳﺎﻧﺔ "اﻟﻘﻮة اﻟﻨﺎﻋﻤﺔ"، وﺑﻨﺎء ﺗﺤﺎﻟﻔﺎت دوﻟﻴﺔ، وارﺗﺒﺎك اﻟﺨﺼﻢ. ﻛﻠﻤﺎت ﻣﻔﺘﺎﺣﻴﺔ: ازﻣﺔ اﻟﺨﻠﻴﺠﻴّﺔ، اﻟﺪﺑﻠﻮﻣﺎﺳﻴﺔ اﻟﻘﻄﺮﻳﺔ، اﻟﺴﻤﺔ اﻟﻮﻃﻨﻴﺔ. Since the outbreak of the crisis with Saudi Arabia, the United Arab Emirates, Bahrain and Egypt on 24 May 2017, Qatar's diplomacy has been characterised by calm, confidence and balance. The observer can't understand the diplomatic approach of Qatar in dealing with all stages of the crisis - from explosion to siege, through state-orchestrated media campaigns - without knowing the "behind the scenes" facts. Blockading countries planned to blow the crisis up under the cover of darkness, before the dawn of May 24. But Qatar was, unsurprisingly, able to absorb the "shock and awe" first strike. Five factors characterise the country's diplomatic performance as it has reacted to developments and turning points in the crisis: The failure of the 'element of surprise', years of building Qatar's "nation brand", Qatar's arsenal of "soft power", international alliances, and the opponents' quandary.

​This study traces the evolution of the sporting boycott of Israel from its inception and its impact on the colonial system of Israeli apartheid. It contextualises the development of this boycott in major international sports tournaments over the past decade, and how the outbreak of the Arab revolutions in late 2010 gave additional impetus to Arab youth to boycott Israel and sports in particular. Their boycott went hand in hand with their demands to end tyranny and autocracy, giving Arab athletes an opportunity to transform major international sports tournaments into a space for political action. The paper argues that the sporting boycott of Israel emerged in the last decade as a political tool for athletes and assesses the impact of this campaign in international sports tournaments on Israel's international reputation, its sports brand, and its diplomatic efforts related to marketing its emerging sports entrepreneurship.

This study explore the concepts of populism and “the people,” linking them to ideology, hegemony, and the making of modern sport in Western liberal-capitalist democracies. While populism is widely seen as a useful way to understand oppositions between “the people” and elites, This study particularly interested here in what happens when self-styled populist political leaders actually govern, ostensibly on the people’s behalf. To illustrate this, the study consider two examples of self-styled populist leaders from different eras – Benito Mussolini and Donald Trump – that have used sport to promote narrow, ideologically laden, conceptions of “the people.” Through these examples the study argue that the concept of populism on its own does not provide a comprehensive understanding of political and cultural struggles in sport today, nor does it provide adequate guidelines for oppositional political strategies.